Virtual Creators are rapidly establishing themselves as the brand ambassadors, celebrities, and style icons of the future, with huge audiences, impressive engagement rates, and real earnings potential.
Virtual Creators provide brands with several clear advantages compared with traditional influencer relationships: they reduce partnership risk and allow brands to plan with accuracy and certainty.
Brands retain complete control over exclusivity and partnerships, content, narratives, lifecycles, product placement, and art direction.
A major value for brand-owned VCr’s is the ability to build long-term loyalty and audiences around an asset completely under the brand’s control, rather than an external entity. The VI as an entity has applications far beyond social media. VI’s provide a unique touchpoint for gathering deep customer insights and data.
VCr’s are eternally loyal to the brand, cannot go “rogue”, be caught in unexpected compromising PR situations, or make decisions misaligned with the brand.
VCr’s are available any time, anywhere. They’re completely flexible and unencumbered by contracts, scheduling conflicts, ‘health issues”, or COVID quarantines. Long-term story arcs can be aligned to campaigns. There are no surprises with costs and fees.